In the past a brand was defined by the brand’s managers. They controlled the perceptions because ads and packaging were the only things with reach. Now when one consumer speaks it can...

What is your online marketing strategy? Too often the answer to that is “we have a web site” or “we are building a great new web site”. A web site is a medium not a strategy, just like...

Having a great looking ad, catalog, web site or other marketing piece is good. However if your goal for your marketing is to create more attractive marketing pieces your priorities are...

Where do you want to go with your marketing? What does success look like? If you do not have a clear idea of your destination with regards to how you want to impact sales, prospecting...

There is an old saying “you can’t manage what you don’t measure” and that is a truism in marketing. Set matrixes that allow you to measure the success of your actions and then check...

A secret to successful marketing is that you must become great at less. It is tempting to tell customers 20 reasons why your product is better, but they will not hear any of those 20...