Holistic Web Solutions
Today every business needs a web site and every business knows that. However too often the site becomes the end-all-be-all of a brands web strategy. At Guruz Media we do not believe that a brand can succeed online with a focus exclusively on their own web site. We view a web site as a foundational piece for online marketing and general brand development, but not the end game. We would like to help you create a great web site, build the supporting marketing pieces around the web to drive traffic to it and help you continue to evolve your web site for increasing success.
We have a great team to build a web site for your brand that is attractive and feature rich. Even in developing a web site we take a more holistic approach than most developers. We partner with you from the strategy stage, first helping you identify your main goals for your site. It is amazing how many people still view a site as an online catalog and never really focus on what they want to accomplish. We help you set goals and include “calls to action” making sure that your site encourages visitors to take the desired action. Whether that is to make a purchase, find a dealer, provide their contact information or whatever will aid in your path to success.
Our vast development capabilities allow us to give your site whatever it needs. We have great pride in our high level of skills related to user-experience, message clarity, navigation optimization, competitive studies and message-effective Flash development. Guruz Media will help you determine what the best technologies are for your web site and smoothly handle executing on those needs. We can build a site that will give you the solid foundation needed for marketing success.
At Guruz Media we do not believe that a web site should ever be considered “finished”. While some people treat a site like a catalog, updating it once a year and then leaving it, we feel that this misses the point. We work with our clients on a daily basis to tweak their site for incrementally improving success. This includes our strategy team monitoring data from your site and analyzing that data to seek potential missed potential. Our team helps you keep the site fresh, updated and on the cutting-edge. We have found that many brands are amazed to see just how much additional potential can be unlocked thanks to our on-going efforts to assure success.
There is nothing that we enjoy more than helping our clients leverage the amazing capabilities of the web to find and reach carefully targeted customers. There in fact is a long list of weapons that Guruz Media will help you utilize in your effort to win new customers. As with all of our practices we start by getting a complete understanding of your target customers and goals before carefully crafting a strategy to match those targets. The next step is to use the wide range of tools that we have available to us in an effort to pinpoint exactly where the right customers are and how to help you reach them. Then we might use conventional methods like banner ads, keyword campaigns, search engine optimization, creative partnerships or sponsorships to help you impact those targets. In each case we have unique experience and a track record of success that far exceeds market averages. Through our specialty practices we can also help you reach your customers using social web sites like Facebook, Twitter, LinkedIn or MySpace to have the intended impact. Our capabilities within video development, strategy and distribution can present a surprisingly efficient online marketing medium that your competitors will be unable to match. The key with this as in the other services from Guruz Media is that we carefully integrate ALL of the online marketing efforts implemented together for exponential improvements in effect.