As more and more people around the world integrate social networks into their lifestyles an increasing number of brands are ready to join the dialog. Having a page on Twitter, Facebook and other popular sites is a good place to start. The path to success however requires some actions and expertise that exceed what most companies have in-house.
The Social Stoke program from Guruz Media has a unique blend of consulting, technology support and staffing assistance:
Our team is totally focused on social networking and how it can best impact brands. As part of the Social Stoke program our team will review your use of social networking and help you craft a winning strategy and comprehensive best practices for this important part of your marketing strategy. Then as your partner in this area we will keep up with the rapid changes in the segment so that you don't have to.
The dialog about your product is going on 24 hours a day, 365 days a year across multiple social networks. Who on your staff is keeping up with that non-stop reality? Who will spot @Replies on Twitter and make sure they are responded to? Who will quickly identify a dialog about your brand going negative and help turn it into a positive? Who will look at the comments following your posts on Facebook in case there are questions or opportunities to increase conversion? Most companies simply do not have the resources for that, but with the Social Stoke program we partner with you to help fill the gaps assuring that you are the best brand in your space within the social medium.
Our team will actively post for you on the top social networks, while also monitoring them for important trends. The Social Stoke team has been trained in the dark-art of social engagement. OK it is not a dark-art but we have developed, tested and improved specific techniques to engage the social graph. Our team will provide posts that get people talking, get them increasing your reach and help them relate to your brand. Our team members will also work on a daily basis to help you get more friends, followers and fans on the key social networks.
As part of our Social Stoke program we have identified or developed some great tools to provide a unique efficiency and competitive edge to the brands that we work with. These technologies allow for easier communication management related to the social networks for your team and those members of the Social Stoke team that will be working on your site. We have also developed mechanisms to help you really “stoke” the social graph. This includes exclusive apps that your users will enjoy using and in doing so spread the word on your brand. The goal of our technology as with the Social Stoke program itself is to give you a clear competitive edge.